5.1.21 Advertisement or Sponsorship of Activities, Events, or Programs Involving Alcohol
Policy
This policy applies to advertising of activities,
events, or programs and to sponsorship by companies or
entities associated with alcoholic beverages when the
activities, events or programs are on university property
or are affiliated with Illinois State University.
- Advertising or publicity of alcohol is not
allowed on property or at programs associated with Illinois
State University. Prohibited are words, symbols, logos,
pictures or drawings that denote alcoholic beverages or the
drinking of alcoholic beverages. Excepted from this are units
promoting alcohol awareness educational campaigns.
- Sponsorship of university and
university-related activities, events or programs by
companies or entities who provide alcoholic beverages and
products may be considered, but requires prior written approval of
the President of the University or designee, and must adhere to
the following:
- Promotional materials cannot contain any
words, symbols, logos, pictures or drawings that denote
alcoholic beverages or the drinking of alcoholic beverages.
- Promotional materials shall
subscribe to the philosophy of harm reduction and legal use
of alcohol.
- Alcohol shall not be used as
an inducement to participate in a university event and may
not be offered as a prize or gift in any form of contest,
raffle or competition. In no way should sponsors or a
sponsorship encourage drinking, drinking contests or drunkenness or
involve the advertisement of such.
- Promotional materials,
including advertising for any university event or program,
shall not make reference to the amount of alcoholic
beverages available. This includes references to kegs or open bars.
- Promotional materials shall
not portray drinking as a solution to personal or academic
problems of students or as an enhancement to social,
sexual, or academic status.
- Promotional materials must
avoid demeaning sexual or discriminatory portrayals of
individuals.
- Promotional materials shall not portray the consumption of alcoholic beverages.
- Promotional materials may not
promote alcohol as the central theme or focus of the
activity, including, but not limited to, the usage of terms such
as “happy hour” or other language promoting drink specials.
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