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5.1.21 Advertisement or Sponsorship of Activities, Events, or Programs Involving Alcohol

Policy

This policy applies to advertising of activities, events, or programs and to sponsorship by companies or entities associated with alcoholic beverages when the activities, events or programs are on university property or are affiliated with Illinois State University.

  1. Advertising or publicity of alcohol is not allowed on property or at programs associated with Illinois State University. Prohibited are words, symbols, logos, pictures or drawings that denote alcoholic beverages or the drinking of alcoholic beverages. Excepted from this are units promoting alcohol awareness educational campaigns.
  2. Sponsorship of university and university-related activities, events or programs by companies or entities who provide alcoholic beverages and products may be considered, but requires prior written approval of the President of the University or designee, and must adhere to the following:
    • Promotional materials cannot contain any words, symbols, logos, pictures or drawings that denote alcoholic beverages or the drinking of alcoholic beverages.
    • Promotional materials shall subscribe to the philosophy of harm reduction and legal use of alcohol.
    • Alcohol shall not be used as an inducement to participate in a university event and may not be offered as a prize or gift in any form of contest, raffle or competition. In no way should sponsors or a sponsorship encourage drinking, drinking contests or drunkenness or involve the advertisement of such.
    • Promotional materials, including advertising for any university event or program, shall not make reference to the amount of alcoholic beverages available. This includes references to kegs or open bars.
    • Promotional materials shall not portray drinking as a solution to personal or academic problems of students or as an enhancement to social, sexual, or academic status.
    • Promotional materials must avoid demeaning sexual or discriminatory portrayals of individuals.
    • Promotional materials shall not portray the consumption of alcoholic beverages.
    • Promotional materials may not promote alcohol as the central theme or focus of the activity, including, but not limited to, the usage of terms such as “happy hour” or other language promoting drink specials.

Links

Initiating body: Vice President for Student Affairs

Contact: Student Affairs (309-438-5451)

Revised on: 02/2004


2014-05-22T11:13:27.814-05:00 2014
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